My name is Rabia and I am the founder of Butterfly Spirit. I am a creative professional with over a decade of experience across retail merchandising, product development, space planning, and creative operations. My work is grounded in both structure and creativity.
My foundation in commerce, technical fashion, and event design, coupled with my work experience, informs every project I undertake. My training in yoga therapy, pursued as a personal endeavor, taught me to listen deeply, customize solutions, and meet each client where they are.
What I love most about my creative work is that it allows me to bring together everything I’ve learned thus far. Corporate retail taught me discipline and structure. Yoga therapy taught me patience and presence. The simple joy of making things with my hands, keeps my work rooted in meaning.
Since this work is best realized through collaboration, meaningful partnerships are at the center of it all. My commitment to Butterfly Spirit, its partners and its clients, is to show up with presence, listen with care, and build relationships rooted in patience and trust.